Yes I know it is only October but in Morrisons I got overexcited to see they made a small gluten free Christmas cake and bought it to try. Such things get wheat and gluten free people excited. Gone are our days of just grabbing a sandwich, or raiding any old biscuit jar. If we see something wheatfree we grab it in hoe of a taste sensation.
The Morrisons Christmas cake I can report is very yummy, it tastes like, well, Christmas cake. There’s no hint of it being gluten free, no telltale aftertaste of potato flour or gritiness of rice flour.
But there is one thing on the packaging which makes me wonder just what being wheat and gluten free is going to mean in my life.
The Morrison’s ‘Free From’ range has a little tagline on the packaging - ‘a simpler way to an alternative lifestyle’.
So coeliacs and the wheat intolerant are alternative lifestyles? Type those words into google and trust me you won’t be getting gluten free recipes back. A lot of swinging and fetish but not a mention of a wheat free muffin.
What does Morrisons know that I don’t? Is gluten, or rather a lack of it, a code for an ‘alternative lifestyle’ and which alternative exactly?. If I ask the manager in a shop for directions to his gluten free mince pies will I end up being he and his wife’s ‘special friend’?
gluten+free, wheat+free, coeliac, Morrisons, christmas+cake, alternative+lifestyle
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